MICRO-FARMING CAPITAL STRUCTURING
Creating jobs, restoring whanau wealth and rebuilding rural communities for "Whanau on the Whenua"
Coming soon, your own Personal Investment Panel, Track your ECF investments around the world in real time.
WE HOWEVER DID NOT FORGET THE EXIT!
A growing number of Equity Crowdfunded (ECF) companies are creating an ever growing pool of minority shareholders who will soon be looking for a way to cash out of their investments holding in ECF funded private companies who cannot/do not offer a secondary market facility. EzyXchange helps to resolve this problem by providing a "matching service" for non-affiliate shareholders in such companies who wish to offer their shares for sale on a P2P basis through a digital platform. One where the interaction between Trading Members of EzyXchange enables share price discovery and trading to take place between members.
RULE 144 - AN INTERIM SOLUTION IN THE US
Fortunately, Rule 144 does enable small shareholders in private companies to sell shares on a private basis and may advertise such secondary share offer. The SEC guidelines are quite straightforward and does provide an interim solution.
Unfortunately, most ECF legislation passed both within the US (intrastate) and abroad, has not provided for the sale of shares in the secondary market by investors who participated in a private company ECF funding round/offering..
MINORITY SHAREHOLDER PROTECTION
One of the most important issues that the ECF industry faces is how the early stage companies that enjoy ECF capital inflow from the folks on Main St, treat those folks once they are locked into a minority shareholder position in the company.
ILLIQUIDITY WILL BECOME AN ISSUE IF NOT ADDRESSED
The creation of secondary market trading opportunity for the minority shareholders that come into ECF funded companies is essential. Nothing will frustrate minority shareholders more than not being able to cash out of their investments. Absent liquidity and the ECF industry will become less attractive to small investors on Main St.
"People are not interested in what's better, they are interested in what's new"
(Acknowledgement "The 22 Immutable Laws of Marketing")
PEER TO PEER TRADING AT YOUR FINGERTIPS.
An EzyXchange member will be able to undertake any transaction that they wish using a hand-held device to conduct trading through their Personal Trading Station. We like to think of this station as a "Personal Command and Control Center" (PCCC) where an EzyXchange member can (1) view personal messages sent to them from other members and/or Exchange management, (2) view all listed companies, (3) execute buy and sell orders, (4) view new offerings from new Listing Sponsor introduced "Applicant-Issuers" (5) check one's investment portfolio, (6) latest prices and so on.
The sites revenue model is driven by (1) Listing Sponsor Fees (2) Applicant Issuer Fees, (3) Trading Member fees, (4) Capital Introduction Fees (shared with partners) and (5) Renewal Fees. While advertising is a possible revenue avenue, we remain committed to remaining as a TDRM (transaction Driven Revenue Model) site when launched.
MAKE IT AFFORDABLE AND EASY
The millions of new, smaller investors on Main Street that invest into early stage companies through Crowdfunding, need a platform where they have access to an exit strategy whereby they can realize (sell) their shares as and when they choose to do so.
Disruptive? Yes! - Needed? Absolutely!
Goodbye brokers and middlemen. Put buyers and sellers of shares in early stage companies into direct contact and let them deal directly with each other on a peer-to-peer basis within a virtual trading eco-system. Avoid the pain that Suzie Orman went through with a "broker" - how to not to lose $50,000 small investors gave her for an early stage business.
Once a "Monetized" Intellectual Property asset has been "Capitalized" then it must also be capable of being "Realized'
# EzyXchange will deliver a seamless, virtual trading eco-system where shares can be offered for sale to exchange members.
# Deliver an investment exit strategy / platform before investors come in and then "watch them come in".
# Fail to do this and Equity Crowdfunding will face a global chorus of investor discontent.